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Organisations with multiple agencies, channels, and stakeholders inevitably develop blind spots. Without a holistic view, inefficiencies compound: agencies duplicate work, channels cannibalise each other, and strategic misalignment goes undetected. A holistic audit reveals the full picture.
Multiple agencies working without coordination or shared objectives
Traditional and digital channels operating in silos with no unified measurement
Duplicated work and fees across agency relationships
MarTech stack inefficiency with overlapping tools and integration gaps
No single view of total media performance across all channels
Budget allocation based on historical precedent rather than performance data
Our holistic methodology examines every element of your media operation as an interconnected system. We analyse not just individual channel performance, but the relationships between channels, agencies, and business outcomes — revealing systemic inefficiencies invisible to channel-specific audits.
True 360-degree scope covering digital, traditional, agency relationships, and MarTech
Cross-agency analysis to identify duplication, overlap, and strategic misalignment
Unified attribution framework spanning all channels and touchpoints
MarTech stack assessment including integration quality and cost efficiency
Strategic alignment review connecting media activity to business objectives
Board-ready reporting with clear commercial impact quantification
A proven methodology refined across years of specialist engagements
We map your entire media operation — channels, agencies, tools, budgets, and stakeholders — to understand the full landscape before deep analysis.
Deep analysis of all agency relationships, contracts, fee structures, and deliverables. We identify overlap, gaps, and commercial opportunities.
Every channel is audited for efficiency, effectiveness, and alignment with business objectives. Both digital and traditional media are examined.
Attribution modelling, audience overlap analysis, and budget allocation recommendations based on holistic performance data.
A comprehensive plan covering agency restructuring, channel reallocation, technology improvements, and governance frameworks.
Typical timeline: 8–10 weeks
Every element of our holistic audits service
Tangible outputs that drive real commercial impact
Complete findings across all channels, agencies, and operations
Recommendations for optimising agency relationships and reducing overlap
Unified measurement model spanning all channels
Data-driven budget allocation recommendations by channel
Technology rationalisation and integration roadmap
Phased plan for implementing all recommendations
Measurable results from our holistic audits engagements*
*Based on outcomes achieved across previous client engagements. Results vary depending on the scope and complexity of each audit.
Common questions about our holistic audits service
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