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About Fuel Media and Marketing
Expert media auditing specialists helping UK businesses optimise advertising spend and maximise ROI
Our Story
Founded during the COVID era six years ago, Fuel Media and Marketing has become a leading global independent media auditing specialist. Our founders bring decades of combined experience in media strategy and optimisation, recognising that businesses were losing significant value in their advertising spend due to lack of transparency, inefficient processes, and misaligned agency relationships.
Our mission is simple: to help businesses maximise the value of every pound spent on advertising. Through rigorous analysis, industry expertise, and independent oversight, we've helped over 60 companies save millions whilst improving their media performance across local, regional, and international markets.
What sets us apart is our independence. We don't sell media, we don't represent agencies, and we have no conflicts of interest. Our sole focus is delivering transparent, actionable insights that optimise your media investment.
Our Values
The principles that guide everything we do
Equitable
We believe in fairness for all parties. Our independent stance ensures balanced, unbiased recommendations that serve your best interests.
Efficient
We streamline processes and eliminate waste, helping you achieve more with your media budget through optimised strategies and workflows.
Exceptional
We deliver outstanding results through meticulous analysis, industry-leading expertise, and unwavering commitment to excellence.
Ethical
Complete transparency, no conflicts of interest, and honest advice. We build lasting partnerships based on trust and integrity.
Our Approach
The F.U.E.L. Framework™
Our proven methodology for delivering exceptional media auditing results
F
Fair
Unbiased, independent analysis with no agency relationships or conflicts of interest. We work solely for you.
U
Unbiased
Objective evaluation of your media investments. Our recommendations are based purely on performance and value.
E
Equitable
Fair and balanced approach ensuring all parties benefit. We believe in creating win-win outcomes for advertisers and agencies alike.
L
Lasting
Sustainable improvements that deliver ongoing value. We build frameworks for long-term success, not quick fixes.
Meet Our Leadership Team
Decades of combined expertise in media strategy and optimisation
Oli Orchard
Founder
Globally experienced media and marketing consultant with nearly two decades of leadership at Time Inc, WPP, and Publicis. Brings deep expertise to clients across Europe and the USA, specialising in media procurement, agency contract negotiations, multi-national pitch management, performance assessments, and ROI/KPI metric setting. Founded Fuel Media and Marketing & Marketing with a particular focus on agency transparency models and trust building between clients and agencies in the complex world of media.
Media ProcurementContract NegotiationAgency PitchesPerformance Assessment
John Ferguson
Partner & Senior Media Consultant
Three decades of international experience in senior management roles at IPG and major media consultancies. Brings extensive expertise in international media strategy, multi-national campaign management, and senior-level client relationships. Has provided strategic media advisory services for numerous blue-chip companies across many different cultural situations and organisational structures.
International Media StrategyMulti-national CampaignsClient RelationsStrategic Advisory
Johan Gran
Director of Digital Measurement & Analytics
Founding partner of MFNC (Mathematical Forecasting and Normalisation Computing) with extensive expertise in digital media, mathematics, engineering, econometric and financial modelling. Has worked for media agency groups, media owners and consultancies, bringing wealth of knowledge in digital media and marketing strategies. The force behind Fuel's digital measurement and quantitative research capabilities, analysing digital marketing investments to bring actionable insights.
Digital AnalyticsEconometric ModellingMarketing AttributionData Science
Why Choose Us
The difference that sets Fuel Media and Marketing apart from the rest
Complete Independence
No agency relationships or media sales. Our loyalty is 100% to you and your business outcomes.
Proven Expertise
Over 50 years of combined experience across all media channels, industries, and market conditions.
Measurable Results
Average client savings of 7-15% on media spend whilst improving campaign performance and ROI.
Full Transparency
Clear reporting, detailed analysis, and complete visibility into every aspect of your media investment.
Collaborative Approach
We work alongside your team and agencies, fostering better relationships and improved outcomes.
Continuous Improvement
Ongoing optimisation, regular reviews, and proactive recommendations to maximise your investment.
Why Media Auditing Matters
Studies show that 7-15% of advertising spend is wasted due to inefficiencies and suboptimal strategies.
Media auditing provides independent oversight to ensure your advertising budget is working as hard as possible. From optimising channel mix to improving transparency, our audits uncover opportunities that can save hundreds of thousands whilst improving campaign performance.