Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies enable websites to recognise your device and store some information about your preferences or past actions, helping to improve your browsing experience.

2. How We Use Cookies

Fuel Media and Marketing uses cookies to:

• Remember your cookie choice
• Understand how visitors use our website (with your consent)

3. Types of Cookies We Use

Strictly Necessary Storage

This site does not set any strictly necessary cookies. It uses your browser's local storage, which never leaves your device, to remember your cookie choice.

Analytics Cookies (Consent Required)

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. These cookies are only set after you accept analytics cookies via our cookie consent banner. If you decline, no analytics cookies are placed and Google Analytics collects nothing.

Google Analytics 4 does not log or store IP addresses. We do not use this data to identify individual users, and we do not share it with third parties for advertising purposes.

We do not use: Advertising cookies, retargeting pixels, or social media tracking cookies. Your browsing activity is not shared with advertising platforms.

4. Third-Party Services

Google Analytics is the only service that sets cookies on your device, and only after you consent:

• Google Analytics 4 - Website usage analytics (consent required). Google's Privacy Policy

We also use Vercel Web Analytics to count page views. It sets no cookies and stores no personal identifiers, so it runs without consent.

Our website includes links to social media platforms (such as LinkedIn), but these are simple links that do not set cookies unless you click through to those external websites.

5. Cookie Consent

When you first visit our website, you will see a cookie consent banner. You can choose to accept or decline analytics cookies. Strictly necessary storage does not require consent under the Privacy and Electronic Communications Regulations (PECR).

If you accept: Google Analytics cookies will be set to help us understand how our website is used.

If you decline: No analytics cookies will be placed and no browsing data will be collected by Google Analytics.

You can change your choice at any time with the Cookie Settings link at the bottom of every page.

6. How to Control and Delete Cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your device and you can set most browsers to prevent them from being placed.

Browser Settings

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete certain cookies. Generally, you can find these settings in the "options" or "preferences" menu of your browser.

Please note that if you disable cookies, some features of our website may not function properly, and your user experience may be affected.

7. Do Not Track Signals

We do not respond to Do Not Track signals, because analytics only run if you accept them in our cookie banner. We do not share browsing behaviour with advertising platforms or other third parties.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will post any changes on this page with an updated revision date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. More Information

For more information about cookies, including how to see what cookies have been set and how to manage and delete them, visit:

• www.allaboutcookies.org
• www.youronlinechoices.com (EU)
• ICO Cookies Guidance

10. Contact Us

If you have any questions about our use of cookies, please contact us: