Free Resources for Media Leaders

Expert insights, practical tools, and proven frameworks to help you optimise your media spend and get more value from your agency relationships.

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21 Questions Every CMO Should Ask

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The Complete Media Audit Checklist

A comprehensive checklist covering contract terms, billing transparency, performance measurement, and hidden fees. Everything you need to audit your agency relationship.

7 critical categories covered

Detailed explanations for each question

Printable PDF format with space for notes

21 essential questions across 7 categories

What's Inside:

Contract Terms & Commercial Arrangements

Understand termination rights, asset ownership, and contractual flexibility

Billing & Financial Transparency

Uncover hidden fees, markups, and ensure you're getting fair value

Campaign Planning & Strategy

Assess strategic rigour and ensure data-driven decision making

Performance Measurement & Reporting

Evaluate tracking, measurement, and reporting effectiveness

Rebates & Hidden Fees

Uncover conflicts of interest and undisclosed arrangements

See all categories

Guides & Articles

In-depth guides covering media auditing, agency transparency, and strategies to optimise your advertising investment.

What is Media Auditing?

Complete guide to understanding media audits, types, process, and what makes a good auditor.

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Media Transparency in Advertising

Understanding hidden costs, rebates, and how to ensure complete transparency in your media investment.

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Tools & Calculators

Practical tools to help you assess your media investment and identify improvement opportunities.

Media Waste Calculator

Estimate how much of your media budget might be going to waste.

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Media Audit Checklist

21 essential questions every CMO should ask about their media investment.