Question 1

What is a media audit and why do I need one?

Accepted Answer

A media audit is an independent, comprehensive review of your advertising spend, media buying practices, and agency relationships. It examines whether you're getting fair value for your investment, identifies hidden costs, and uncovers optimisation opportunities. Most businesses lack the specialist knowledge to scrutinise complex media contracts effectively. Our audits typically reveal inefficiencies worth 8%+ of annual spend.

Question 2

How long does a media audit take?

Accepted Answer

A comprehensive holistic audit examining all channels typically takes 6-8 weeks. Digital-only audits take 4-6 weeks, whilst focused channel-specific reviews can be completed in 3-4 weeks. The process involves data gathering, detailed analysis, findings validation, and report preparation with recommendations.

Question 3

How much does a media audit cost?

Accepted Answer

Our fees are project-based and tailored to your requirements. For most mid-market companies, a comprehensive audit ranges from £15,000 to £45,000. The average client saves 17% of their annual advertising budget, with savings typically exceeding our fee by a factor of five to ten.

Question 4

Will this damage my relationship with my current agency?

Accepted Answer

Not at all. Professional agencies understand that audits are normal business governance and welcome the opportunity to demonstrate their value. We approach audits collaboratively. Many agencies actually request regular audits because independent validation strengthens client relationships.

Question 5

What results can I expect from an audit?

Accepted Answer

Most clients achieve financial savings averaging 17% of annual media spend, though many achieve 25-35%. Beyond cost savings, you'll benefit from enhanced campaign performance, better targeting, improved measurement, stronger governance, and strategic recommendations for future growth.

Question 6

How do you ensure confidentiality?

Accepted Answer

We maintain bank-grade security protocols with encrypted file transfer and secure storage. All team members sign comprehensive NDAs. Our systems comply with UK GDPR and ISO 27001 standards. We never share client data or findings without explicit permission.

Frequently Asked Questions

Understanding Media Audits

Working Relationships

Results & Expectations

Practical Considerations

Can't Find Your Answer?

Ready to Optimise Your Media Spend?

Frequently Asked Questions

Understanding Media Audits

Working Relationships

Results & Expectations

Practical Considerations

Can't Find Your Answer?

Ready to Optimise Your Media Spend?

Frequently Asked Questions

Understanding Media Audits

What is a media audit and why do I need one?

How long does a media audit take?

How much does a media audit cost?

What's included in your audit process?

Working Relationships

Will this damage my relationship with my current agency?

How is your audit different from an agency self-audit?

Results & Expectations

What results can I expect from an audit?

What happens after the audit is complete?

Practical Considerations

What information do you need from me?

How do you ensure confidentiality?

Do you work with specific industries?

How do I get started?

Can't Find Your Answer?

Ready to Optimise Your Media Spend?

Frequently Asked Questions

Understanding Media Audits

What is a media audit and why do I need one?

How long does a media audit take?

How much does a media audit cost?

What's included in your audit process?

Working Relationships

Will this damage my relationship with my current agency?

How is your audit different from an agency self-audit?

Results & Expectations

What results can I expect from an audit?

What happens after the audit is complete?

Practical Considerations

What information do you need from me?

How do you ensure confidentiality?

Do you work with specific industries?

How do I get started?

Can't Find Your Answer?

Ready to Optimise Your Media Spend?