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The complexity of digital advertising — with dozens of platforms, thousands of targeting options, and opaque auction dynamics — creates fertile ground for inefficiency. Without specialist independent analysis, wasted spend accumulates silently across your digital ecosystem.
Paid search campaigns with broad match keywords bleeding budget on irrelevant queries
Programmatic display reaching low-quality inventory and bot traffic
Audience overlap between Google, Meta, LinkedIn, and TikTok wasting impressions
Automated bidding strategies optimising for the wrong objectives
Creative fatigue reducing performance without detection
Limited visibility into actual vs. reported costs in programmatic buying
Our digital audit team has deep expertise across every major advertising platform. We go beyond surface-level metrics to examine bid strategies, audience composition, placement quality, and creative performance — uncovering inefficiencies that automated tools and agency reports miss.
Platform-certified specialists in Google Ads, Meta, LinkedIn, TikTok, and programmatic
Granular search query analysis to identify wasted PPC spend
Programmatic supply path optimisation and ad fraud detection
Cross-platform audience overlap mapping and deduplication strategy
Creative performance analysis by format, placement, and audience segment
Automated bidding strategy evaluation against actual business objectives
A proven methodology refined across years of specialist engagements
We gain read-only access to all digital advertising platforms and agree on the scope, focusing on the channels most material to your spend.
Each platform is analysed independently — examining account structure, targeting, bidding, creative, and performance at the most granular level.
We map audience overlap, analyse attribution across platforms, and identify opportunities for better budget allocation between channels.
Performance is benchmarked against industry standards and our proprietary database. Key findings and savings opportunities are quantified.
Detailed, platform-specific recommendations with a prioritised implementation plan. Optional ongoing support for execution.
Typical timeline: 4–6 weeks
Every element of our digital audits service
Tangible outputs that drive real commercial impact
Detailed findings for each digital advertising platform
Audience overlap mapping and budget allocation recommendations
Your metrics compared against industry and peer benchmarks
Immediate actions to reduce waste within days
Medium-term optimisation strategy across all digital channels
Step-by-step instructions for each recommendation
Measurable results from our digital audits engagements*
20–35%
Typical PPC Savings
Reduction in wasted paid search spend through better keyword strategy and bidding
25–40%
Programmatic Efficiency
Improvement from eliminating fraud, low-quality inventory, and overlap
+30–50%
Overall Digital ROI
Average improvement in digital return on ad spend post-audit
4–6 weeks
Audit Timeline
Faster than a full media audit due to focused digital scope
*Based on outcomes achieved across previous client engagements. Results vary depending on the scope and complexity of each audit.
Common questions about our digital audits service
Independent media auditing that uncovers waste and delivers measurable savings
Read moreTransparency and efficiency in the most opaque area of media buying
Read moreA complete review of every channel, agency, and pound of media investment
Read moreDownload our comprehensive audit checklist to assess your media spend efficiency.
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