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Navigate complex compliance whilst maximising customer acquisition efficiency
From wealth management to insurance and fintech, we help financial services firms balance strict regulatory requirements with aggressive growth targets.
Financial services advertising operates under unique constraints: FCA regulations govern all marketing claims, lengthy sales cycles (6-9 months) complicate attribution, high customer lifetime values demand sophisticated ROI analysis, and increasing regulatory scrutiny makes compliance verification essential.
Every industry has unique pressures. Here are the specific media challenges financial services companies face, and how we help solve them.
FCA regulations require all financial promotions to be clear, fair, and not misleading - non-compliance risks significant penalties.
Complex financial decisions take 6-9 months from initial research to conversion, making attribution and channel optimisation challenging.
With lifetime values often exceeding £50K-£100K+, small improvements in targeting and conversion can deliver massive ROI.
Building trust with high-net-worth individuals requires sophisticated content marketing and thought leadership, not just performance ads.
Multi-touchpoint journeys involving content, events, email nurture, and paid media make last-click attribution meaningless.
Google and Meta have strict policies on financial advertising, limiting targeting options and requiring careful compliance.
Many financial services firms over-invest in traditional channels (print, radio) without proper ROI measurement.
High lead volumes mean nothing if qualification rates are poor - optimising for quality over quantity is essential.
Specialist audit services designed specifically for the unique challenges of financial services media strategies
Comprehensive review of all advertising materials and campaigns against FCA regulations
Custom attribution frameworks for 6-12 month customer journeys typical in financial services
Strategic reallocation between traditional and digital channels based on actual performance
Deep analysis of lead sources, qualification rates, and conversion to customers
Measuring the impact of thought leadership, whitepapers, and educational content on customer acquisition
Analysis of competitor media strategies, share of voice, and positioning
Industry-specific data and insights based on our audits of hundreds of financial services brands
Financial services firms typically waste this proportion on non-qualified leads and inefficient traditional media
Last-click attribution undervalues upper-funnel awareness and content marketing by this margin in long sales cycles
Qualification rates vary dramatically by channel - optimising for quality over volume is critical
Average improvement in cost per qualified lead our financial services clients achieve
Where we typically find inefficiencies and opportunities for improvement
Print advertising and radio sponsorships often continue due to historical precedent despite poor ROI
Generic demographic targeting instead of intent-based and life-stage targeting wastes budget on unqualified audiences
Last-click attribution leads to chronic under-investment in awareness and nurture channels
Some channels generate high volumes of poor-quality leads that never qualify or convert
Significant investment in content and events without proper attribution to revenue
Specialist expertise and proven results in the financial services sector
FCA compliance expertise - we understand financial services regulations and ensure all audits account for compliance requirements
Long-cycle attribution specialists with experience in complex, multi-touchpoint customer journeys
High-value customer acquisition focus - we understand that quality matters more than quantity in financial services
Traditional + digital expertise - many financial firms still use traditional media and we can evaluate effectiveness across both
Experience with wealth management, insurance, lending, and fintech clients across different regulatory environments
Independence means we can objectively assess which channels truly drive qualified prospects
"Working with Fuel Media and Marketing on a recent contract project was a genuine pleasure. The team was highly responsive, knowledgeable, and adaptable; providing practical and smart solutions to challenges as they arose. The contract we now have in place offers us great value as a business, but is also reasonable, responsible, and realistic. Thank you for your support, expertise, and advice."
Common questions we receive from financial services brands about media auditing
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No obligation. No sales pressure. Just expert insights into your media efficiency.