Loading services...
Loading services...
How we deliver this
Every Fuel audit follows the same three-stage method. Here is how it applies to this service.
Stage 01
Read-only access to every ad account and 12 months of campaign, creative, audience and conversion data — direct from each platform, not agency summaries.
Stage 02
Assessment of agency fees, platform rebates, attribution window choices and the gap between platform-reported and back-end-verified performance.
Stage 03
Prioritised 90-day action plan — creative briefs, measurement rebuild, structural changes and commercial renegotiation steps — with projected impact.
Platform dashboards make paid social look like it is working. Reach, frequency, CTR and cost per result all trend correctly. Meanwhile, incremental revenue attribution, creative decay, audience overlap and measurement integrity quietly erode real performance. Most brands we audit are spending 25–35% more than they need to for the same commercial outcome.
Creative fatigue going unmanaged — CPMs rising while engagement falls
Audience overlap between campaigns inflating costs through self-competition
Attribution models crediting paid social for conversions it did not cause
CAPI / Conversions API implementation incomplete or misconfigured
Agency recommendations favouring platforms that pay the highest rebates
Brand and performance budgets blended with no clear allocation logic
Advantage+ and Smart+ campaigns running without guardrails
iOS 14.5 / privacy-change impact not reflected in measurement approach
We audit each platform with specialists who know its ad manager inside out — not generalist PPC thinking applied to social. We also run parallel measurement analysis using server-side data, incrementality testing history and media mix context to assess whether paid social is genuinely driving the outcomes it claims.
Platform-specialist auditors for Meta, TikTok, LinkedIn, Pinterest and Snap
Creative fatigue analysis using first-party and platform-reported data
Audience overlap and cannibalisation diagnostics
Conversions API and server-side tracking implementation review
Attribution integrity assessment — platform-reported vs independent measurement
Incrementality and MMM context where available
Rebate and agency-compensation transparency review
A proven methodology refined across years of specialist engagements
Read-only access to every ad account and 12 months of campaign, creative, audience and conversion data — direct from each platform, not agency summaries.
Before analysing performance, we verify that each platform is measuring the right events with the right fidelity. Conversions API, SDK and deduplication checks come first.
Deep analysis of creative inventory, refresh cadence, fatigue signals and audience architecture — including overlap analysis between campaigns and platforms.
Assessment of agency fees, platform rebates, attribution window choices and the gap between platform-reported and back-end-verified performance.
A written verdict on each platform: what is working, what is wasting, and what should change. No platform gets a free pass because budget has always flowed there.
Prioritised 90-day action plan — creative briefs, measurement rebuild, structural changes and commercial renegotiation steps — with projected impact.
Typical timeline: 4–6 weeks
Every element of our social audits service
Tangible outputs that drive real commercial impact
Complete findings across every platform with quantified waste estimates and opportunity sizing
A written verdict and performance scorecard for each social platform in your mix
Inventory of creative assets with fatigue signals and refresh priority
Cross-campaign and cross-platform overlap mapping with de-duplication recommendations
Independent assessment of tracking implementation across Pixel, CAPI and SDK
Comparison of platform-reported vs back-end-verified performance
Breakdown of agency fees and platform incentives against market benchmarks
Prioritised 90-day action plan with projected savings and performance uplift
Measurable results from our social audits engagements*
25–35%
Wasted Spend Identified
Typical share of paid social budget we surface as recoverable within 90 days
40–60%
Creative Fatigue Resolved
Proportion of active creatives typically past effective lifespan when we audit
15–30%
Attribution Gap
Typical gap between platform-reported conversions and independently verified outcomes
4–6 weeks
Audit Timeline
Typical delivery for a full multi-platform paid social audit
*Based on outcomes achieved across previous client engagements. Results vary depending on the scope and complexity of each audit.
Common questions about our social audits service
Eliminate wasted clicks across Google, Microsoft and Meta paid search
Read moreSpecialist analysis of your digital advertising across every platform and channel
Read moreTransparency and efficiency in the most opaque area of media buying
Read moreIndependent media auditing that uncovers waste and delivers measurable savings
Read moreNavigate complex compliance whilst maximising customer acquisition efficiency
Read moreBuild authority and acquire high-value clients efficiently
Read more