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How we deliver this
Every Fuel audit follows the same three-stage method. Here is how it applies to this service.
Stage 01
We map every advertising relationship, contract, and platform that touches your budget. Read-only access is set up to platforms, agency reporting, invoices, and contracts so we work from source data, not slide decks.
Stage 02
Every layer is tested independently: creative cost benchmarks, media CPMs, agency fees, supply path fees, attribution logic, and contract terms. Findings are quantified and ranked by recoverable value.
Stage 03
We deliver a single, prioritised remediation plan covering quick wins, contract changes, and structural improvements. We then support implementation, including agency conversations and renegotiation, until the value is captured.
Most advertising waste is structural. Briefs are translated into campaigns by the same teams that get paid more when you spend more. Media plans, creative production, and agency fees all sit inside a system that is rarely audited as a whole. So waste accumulates quietly, year on year, until someone independent looks at the full picture.
No single, independent view of total advertising performance across channels and agencies
Creative production fees that have crept upward and lost any link to output
Agency reporting that flatters performance and hides inefficient buys
Hidden margin in the supply chain: rebates, trading desk fees, undisclosed markups
Attribution that over-credits last-click and under-values brand-building investment
Contracts written years ago that no longer reflect current spend, scope, or market rates
A Fuel advertising audit is built around our three-stage Fuel Method: Trace, Test, Transform. We trace every pound from your budget through to the audience it was meant to reach, test every commercial and performance assumption against independent benchmarks, then deliver a prioritised remediation plan you can act on inside 90 days.
Independent: zero agency relationships, zero platform partnerships, zero media commissions
Whole-funnel scope: creative production, media buying, agency contracts, reporting, and attribution in one engagement
Forensic invoice and rebate verification, not just dashboard review
Benchmarked against current UK market rates, not last year's averages
Quantified findings with specific recovery values, prioritised by impact
Implementation support through to renegotiation and quarterly tracking
A proven methodology refined across years of specialist engagements
We map every advertising relationship, contract, and platform that touches your budget. Read-only access is set up to platforms, agency reporting, invoices, and contracts so we work from source data, not slide decks.
We reconcile what was budgeted against what was committed and what actually reached audiences. This is usually where the first round of unexplained variance surfaces.
Every layer is tested independently: creative cost benchmarks, media CPMs, agency fees, supply path fees, attribution logic, and contract terms. Findings are quantified and ranked by recoverable value.
Your numbers are benchmarked against the UK market and our internal database of comparable engagements, so every finding is defensible and every recommendation is rooted in real-world rates.
We deliver a single, prioritised remediation plan covering quick wins, contract changes, and structural improvements. We then support implementation, including agency conversations and renegotiation, until the value is captured.
Typical timeline: 6 to 8 weeks
Every element of our advertising audit service
Tangible outputs that drive real commercial impact
Complete findings across creative, media, agency, and reporting, with evidence and benchmarks for every conclusion
Reconciled view of budgeted vs. committed vs. working spend across channels and agencies
Quantified savings opportunities ranked by recoverable value and implementation effort
Independent review of agency contracts, fee structures, and rebate arrangements with proposed amendments
Evaluation of the current measurement framework and recommendations for a more defensible model
Prioritised, owner-assigned plan covering quick wins, contract changes, and structural fixes
Measurable results from our advertising audit engagements*
17%
Average Saving
Typical reduction in total advertising spend through efficiency and contract improvements
£180K to £850K
Annual Value Recovered
Range of annual savings delivered across our client base
90 days
Remediation Plan
Every audit ends with a prioritised 90-day plan covering quick wins and structural fixes
6 to 8 weeks
Audit Timeline
Standard timeline from kick-off to final presentation
*Based on outcomes achieved across previous client engagements. Results vary depending on the scope and complexity of each audit.
Common questions about our advertising audit service
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