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Scale efficiently without burning through runway on ineffective channels
Help your B2B SaaS or tech company optimise CAC, improve payback periods, and build sustainable growth engines backed by data.
SaaS and technology companies face a unique challenge: balancing aggressive growth targets with unit economics that satisfy investors. With average B2B SaaS CAC payback periods of 12-18 months and increasing competition driving up CPCs by 30-40% annually, marketing efficiency is critical to achieving sustainable growth.
Every industry has unique pressures. Here are the specific media challenges technology & saas companies face, and how we help solve them.
B2B SaaS CPCs have increased 30-40% annually, squeezing unit economics and extending payback periods beyond acceptable ranges.
Enterprise deals involve 6-10 stakeholders with different needs, making attribution and messaging extremely complex.
Typical B2B SaaS sales cycles of 3-9 months make it difficult to attribute revenue to specific campaigns and channels.
Fast-growing companies often accumulate agencies for SEO, PPC, content, events, and ABM without cohesive oversight.
High MQL volumes mean nothing if SQLs and pipeline contribution are low - optimising for quality is essential.
Multi-touch journeys across content, webinars, ads, sales outreach, and events make last-click attribution meaningless.
Overlapping tools, unused subscriptions, and integration gaps create waste and data quality issues.
Board and investors demand clear evidence of marketing efficiency and pipeline contribution.
Specialist audit services designed specifically for the unique challenges of technology & saas media strategies
Comprehensive analysis of customer acquisition costs across all channels with focus on unit economics
Custom attribution for complex buying committees and lengthy sales cycles
Audit of all agency relationships to identify overlap, inefficiency, and consolidation opportunities
Deep analysis of Google Ads, LinkedIn, and other B2B paid channels
Measurement of content, webinars, and thought leadership impact on pipeline
Evaluation of marketing technology efficiency, integration, and ROI
Industry-specific data and insights based on our audits of hundreds of technology & saas brands
Typical B2B SaaS companies waste this proportion on low-quality leads, agency overlap, and unused MarTech
Average annual increase in B2B SaaS customer acquisition costs without optimisation
Last-click attribution typically over-credits bottom-funnel channels by this margin in B2B SaaS
Average improvement in cost per qualified lead our SaaS clients achieve
Where we typically find inefficiencies and opportunities for improvement
Multiple agencies with overlapping responsibilities leading to duplicated work and conflicting strategies
Campaigns optimised for MQL volume rather than SQL quality and pipeline contribution
Conference sponsorships and trade shows with poor ROI continuing due to historical precedent
Overlapping tools, unused subscriptions, and poor integration creating waste
Job title targeting instead of account-based approaches leading to wasted impressions
Specialist expertise and proven results in the technology & saas sector
B2B SaaS unit economics expertise - we understand CAC, LTV, payback periods, and what investors scrutinise
Complex attribution modelling for lengthy sales cycles and buying committee dynamics
Experience with the full B2B marketing stack from awareness to advocacy
Agency consolidation specialists - we help fast-growing companies streamline multiple agency relationships
MarTech stack optimisation to eliminate waste and improve data quality
Track record with Series A through to public SaaS companies at different growth stages
"As a fast-growing company, we'd accumulated marketing complexity without realising it. Fuel Media's holistic audit gave us a complete picture for the first time. The recommendations were transformative—not just cost savings, but strategic improvements that changed how we think about marketing investment. The board was impressed with the newfound transparency and ROI improvements."
Common questions we receive from technology & saas brands about media auditing
Get a free, no-obligation contract review. We'll analyse your current agency agreements and identify immediate opportunities for improvement.
No obligation. No sales pressure. Just expert insights into your media efficiency.