Globally experienced in media and marketing services with nearly two decades at Time Inc, WPP, Publicis, and latterly as a media and marketing consultant in Europe and the USA.

Experienced in media procurement, agency contract negotiations, multi-national pitch management, performance assessments, ROI and KPI metric setting, agency/client relationship building. He has provided these services for numerous blue-chip companies, across many different cultural situations and organisational structures.

Oli has a particular interest in agency transparency models, and trust building between clients and agencies in the complex and often murky world of media.

When not at work he will usually be found on one of his bicycles somewhere or chasing his two small boys around.

John’s international media career has spanned 3 decades working in senior management roles at IPG as well as major media consultancies.

His long experience has allowed him to establish a respected reputation as a ‘go to’ SME in the modern world of media trading. Improving transparency by understanding how the client/agency interface operates has been a major part of John’s repertoire of consulting skills. John’s experience helps both sides of the Client/Agency relationship to prosper and thrive together, via optimised targets and margin management. A specific skill, developed over many years’ experience, has led to an ability to manage local media trading nuances within International Norms.

Deep involvement in major media trading over the years has equipped John to develop further in the world of Digital communications. Digital is an area of specific interest for John, especially its capacity to be measured and tracked in near real-time. John alongside Fuel’s extended team of Digital engineers have positioned Fuel as a Digital 1st consultancy.

When not at work John likes to keep physically very active on his bike and in the gym drawing on his heritage as a former elite athlete.

Johan is the force behind Fuel’s digital measurement, quantitative research and consulting capabilities. An experienced senior leader with over two decades of deep category knowledge.

Johan has worked for media agency groups, media owners and consultancies, and brings a wealth of knowledge and experience in digital media, mathematics, engineering, econometric and financial modelling. As a result he has a significant interest in marketing and digital strategies, and analyses them in detail bringing actionable insights to the fore.

When not at work Johan can be found on his boat in the Swedish islands and driving his daughters around to various important engagements.

JP began his career at Dorland Advertising as Media Planner/Buyer in 1979, spending 13 years in full service Agencies with the last 8 years at McCann Erickson as a Media Group Director on the board of the Agency working on accounts Black & Decker, Esso, NS&I, Cathay Pacific and Martini.

He then joined Sky Television, where he was responsible for selling to major media buying agencies and then acting as the Commercial Director for Nickelodeon. Thereafter he managed as Managing Director, Paramount Comedy Channel (now Comedy Central), managing all aspects of the channel across Europe. 

After spending a year on gardening leave, i.e. fishing all over the world, he was engaged as a consultant to set up an online gambling operation for Harrah’s Entertainment.

Since that time he has consulted for major media companies and advertisers in the UK and Europe. Media companies such as Viacom, News International and IPC Media (Time Inc.) and advertisers such as Unilever, Associated British Foods, Eurostar and IKEA helping with such things as structure, system builds, transformation and pitch management.

When not at work enjoys being tormented by Everton, Somerset and Bath, fly fishing and French builders.